Question Conversion

Analyzing internal question conversion in a survey involves tracking and evaluating what percentage of respondents answer each successive question.
This analysis helps identify drop-off points, where participants abandon the survey, enabling you to optimize the structure and content of your questionnaire.

It’s also important to consider survey length, as response rates may vary depending on the number of questions, the topic, and the distribution method.

The data from this analysis can be freely segmented, allowing for effective A/B testing of changes to the survey’s appearance or behavior to find the most effective version.
By ensuring large enough sample sizes and statistically significant differences, you can optimize your surveys based on real data instead of assumptions.

Read more about internal question conversion analysis [here].