User Flows Between Website Pages
The YourCX platform allows you to analyze how users navigate between pages on your website, helping you understand the steps they take and when they engage with a survey. Insights into user flows and survey touchpoints are essential for designing effective and context-aware research strategies.
What Are User Flows?
User flows are the sequences of page visits that take place within a single session. They allow you to identify:
Where users begin their visit and where they go next
Which pages are most commonly visited before or after interacting with a survey
Where users are most likely to exit the site
The optimal points in the journey for displaying survey invitations
YourCX records and visualizes these flows at the individual session level and in aggregated form. You can also filter the results based on specific page sequences, traffic sources, or user types.
Benefits of Flow Analysis and Two-Step Surveys
A deeper understanding of the end-to-end user experience—from intent to outcome
The ability to identify barriers that prevented users from achieving their goals
Insight into how specific pages and journeys impact satisfaction or abandonment
Better UX interventions by optimizing key journey steps
Higher data quality through comparison of declared goals and actual behavior
Two-Step Surveys – Entry and Exit Questions
YourCX enables two-step surveys, which are designed to capture the full scope of the user journey. This scenario collects data both at the beginning and at the end of a session, offering a unique perspective by comparing intent with the final outcome.
How It Works:
Step 1 – At the Beginning of the Visit
After a defined amount of time on site (e.g., after 20 seconds or two page views), the first part of the survey appears, asking about the user’s intent—for example:
“What is the main reason for your visit today?”
Step 2 – Upon Exit or After Additional Time
When exit intent is detected or after a certain duration, the second part of the survey appears, evaluating goal completion—for example:
“Were you able to find what you were looking for?”
or
“How would you rate your success in completing your goal?”
YourCX links both responses to the same session, enabling the analysis of gaps between user intent and achieved outcomes.
Example Use Case:
A user visits the homepage of an online store. After 30 seconds, they see a question: “What is the reason for your visit today?” They select: “I want to buy a gift.” They then browse a category, add a product to the cart, but abandon the process. When trying to leave the site, they see a follow-up question: “Did you find the gift you were looking for?”
By linking the answers with the user’s journey, the company can identify where the barrier occurred and how it affected the overall experience.
