On-Site User Journeys
The YourCX platform enables analysis of user experience not only at a single touchpoint but across the entire on-site user journey. This allows for a deeper understanding of how visitors navigate your website, what content they engage with, and at what point they make decisions—including the decision to respond to a survey.
What Are User Journeys?
A user journey is the sequence of actions and page views that a visitor completes during a single session on your website. It may include:
Entry and exit pages
Traffic source (e.g., paid campaigns, email, direct, etc.)
Order and structure of visited pages
Number of pageviews and time spent on site
Clicks on specific elements, scrolling behavior, and form interactions
The moment a survey invitation is shown and whether the user responds
Data from Current and Previous Visits
Through user identification mechanisms, YourCX can recognize returning users and track not only the current session, but also:
Whether the user has visited before
When their last visit occurred
What they did during the previous visit (journey, interactions, survey exposure if applicable)
This provides a broader behavioral context—both for the current session and past activity.
How Does YourCX Analyze Journeys?
YourCX automatically records user activity from the moment the page loads—even if the user doesn’t immediately respond to a survey. If a response is submitted, journey data (including the current session, past sessions, and even behavior following the survey) is linked to the feedback and made visible in YourCX results.
Why Is Journey Analysis Important?
It helps contextualize survey responses by showing what led to a positive or negative experience.
It enables identification of pain points in the purchasing or information-gathering process (e.g., where users drop off).
It provides a more complete picture of returning visitors’ journeys and how they compare to previous sessions.
It supports better survey design by allowing surveys to be triggered only under specific conditions.
It enhances UX optimization through real behavioral insights.
Example Use Case:
A user arrives at an online store via a Google Ads campaign, browses several products, adds one to the cart, and then leaves the site. Three days later, they return, browse again, respond to a survey, and eventually complete the purchase after revisiting product pages and adding items to the cart. With YourCX data, you can identify this as a returning visitor and connect both sessions for a complete CX ROI analysis.
