The method of installing and launching a survey depends on its intended purpose. This determines the target audience (research population), the area to be analyzed, and the best way to reach the right users. With this information in hand, you can choose the most suitable approach from a range of available methods, such as:

• Launching the survey directly on a desktop or mobile website

• Integrating surveys into a mobile app—either in a simplified way via a link, or using an advanced method with a dedicated SDK for managing surveys in both WebView and native environments

• Sending surveys via email, SMS, or other digital channels (e.g. WhatsApp, Messenger) on a one-time or recurring basis

• Distributing surveys through external systems using dedicated survey links

• Conducting surveys in physical spaces using unique URLs or QR codes, accompanied by invitations to rate a store, service, or product

You can read more about each method in the relevant subsections.