Examples of Question Usage

Single-Choice Questions:

Customer Satisfaction Rating: Single-choice questions are often used to measure customers’ satisfaction with a product or service.
Example: “How would you rate the quality of our customer service?” with response options from “Very satisfied” to “Very dissatisfied.”
Product Preferences: Companies can gather information about customers’ preferences regarding different product features.
Example: “Which of the following colors do you prefer?” with a list of available color options.
Respondent Demographics: Single-choice questions help collect demographic data such as age, gender or education level.
Example: “What is your highest level of education?” with options ranging from “Primary” to “University degree.”
Marketing Campaign Evaluation: Used to assess the effectiveness of advertising campaigns.
Example: “How did you hear about our latest promotion?” with choices like “Social media,” “TV advertisement,” “Newsletter,” etc.

Single-choice questions are easy to analyze and provide clear quantitative data, making them an extremely useful tool in research.

Rating Questions

Customer Satisfaction Rating: Rating questions allow you to measure how satisfied customers are with your products or services.
Example: “On a scale of 1 to 5, how satisfied are you with our customer service?”
Product Feature Evaluation: Companies can assess individual product features—such as quality, price or appearance.
Example: “Please rate the quality of our product on a scale from 1 to 10.”
Employee Satisfaction: Used to gauge employees’ satisfaction with various aspects of their work.
Example: “How would you rate your satisfaction with your current position on a scale of 1 to 5?”
Event Feedback: Helps evaluate the success of events like conferences or training sessions.
Example: “On a scale of 1 to 10, how well organized was the training?”

Multiple-Choice Questions

Understanding Customer Preferences: Multiple-choice questions allow customers to select more than one option, helping companies gain a deeper understanding of their preferences.
Example: “Which of the following features are most important to you when choosing a product?” (e.g. price, quality, brand, appearance)
Product Usage Evaluation: Surveys on how customers use products.
Example: “Which features of our product do you use most often?” with multiple options to choose from.
Demographic Research: Let respondents check all applicable options.

Example: “Which foreign languages do you speak?” with a list of languages to select.
Service Surveys: Help companies understand which aspects of their services are most valued by customers.
Example: “What do you value most about our services?” (e.g. speed, availability, professionalism)

Dropdown Questions

Collecting Demographic Data: Makes it easy to select from a long list of options.
Example: “Select your country of residence” from a list of all countries.
Product Preference Surveys: Allows customers to choose from an extensive set of options.
Example: “Select your preferred payment method” with options like credit card, PayPal, etc.
Measuring Customer Engagement: Simplifies selection for respondents.
Example: “How often do you use our services?” with a list of frequency options.
Service Usage Surveys: Helps gather detailed data on service types.
Example: “Select the type of service you used” from the list of available services.

Open-Ended Questions

Gathering Detailed Customer Feedback: Open-ended questions allow respondents to express their thoughts and feelings without constraints.
Example: “What did you like most about our service?”
Suggestions for Improvement: Helps collect concrete suggestions from customers.
Example: “What changes would you make to our offering?”
Problem and Needs Analysis: Enables respondents to describe any issues they encountered.
Example: “Describe a problem you faced while using our product.”
Qualitative Research: Provides deeper insights into respondents’ experiences and motivations.
Example: “Why did you choose our company over competitors?”

NPS Questions

Measuring Customer Loyalty: Net Promoter Score (NPS) questions help assess how likely customers are to recommend your company to friends or family.
Example: “How likely are you to recommend our services to a friend?” with a rating scale from 0 to 10.
Identifying Promoters and Detractors: Helps you pinpoint your most satisfied customers (“promoters”) and your least satisfied (“detractors”).
Example: “How would you rate our company?” followed by an open comment field after the score.
Market Segmentation: Allows you to segment customers by their loyalty level, enabling more targeted marketing efforts.
Example: Comparing NPS scores across different demographic groups to tailor outreach strategies.

Slider Questions

Satisfaction Measurement: Slider questions let customers specify their satisfaction level with precision.
Example: “On a scale from 0 to 100, how satisfied are you with our service?”
Intensity of Feeling: Ideal for gauging the strength of emotions or preferences.
Example: “How much do you like our new product, on a scale from ‘Not at all’ to ‘Very much’?”
Price Testing: Useful for determining an acceptable price range.
Example: “What is the maximum price you would pay for this product? Move the slider from 0 to 500 PLN.”
Usability Testing: Employed to evaluate functionality or ease of use.
Example: “How easy is it to use our website? Slide from ‘Difficult’ to ‘Very easy’.

Matrix Questions

Assessment of Various Service Aspects: Respondents rate different aspects—such as “service quality,” “fulfillment speed,” and “availability”—on a scale from “Very satisfied” to “Very dissatisfied.”
Comparing Multiple Services: Respondents evaluate different services they use (e.g. “online banking,” “food delivery,” “streaming platforms”) on a scale from “Excellent” to “Poor.”
Satisfaction Across Work Areas: Employees rate various aspects of their job—such as “working conditions,” “communication with supervisors,” and “growth opportunities”—using an “Agree”/“Disagree” scale.
Training or Event Evaluation: Participants assess different elements of a training session—such as “usefulness of content,” “trainer competence,” and “organization”—on a scale from “Very good” to “Very poor.”

Ranking Questions

Prioritizing Product Features: Respondents sort product attributes—such as “ease of use,” “price” and “appearance”—in order of importance, helping companies understand which features matter most to customers.
Service Preference Ranking: Participants rank different services (e.g. “Internet provider,” “energy supplier,” “streaming service”) by overall satisfaction, allowing firms to pinpoint strengths and weaknesses.
Experience Satisfaction Ranking: Respondents order their experiences across various aspects—like “customer support,” “delivery time,” “product quality”—so companies can see which areas need improvement.

Ranking questions help establish respondent priorities and preferences, enabling businesses to better tailor their products and services to customer needs.

Heatmap Questions (Click Map)

Harness the power of visual feedback to optimize every pixel of your digital experience:

Prototype & Wireframe Testing
Invite respondents to click directly on your mockups or wireframes to reveal the hotspots that capture their attention. Use those insights to refine layout, hierarchy, and overall functionality.
Ad Creative Analysis
Let participants interact with your ad banners, social creatives or display ads to pinpoint which elements draw their eye. Leverage that data to craft more compelling, high-impact campaigns.
UI Usability Studies
Observe users clicking on your app or website interface to discover which buttons, links and features they instinctively use to complete tasks. Turn those learnings into smoother navigation and more intuitive flows.

Heatmap questions deliver actionable insights into how real people engage with your visual designs—so you can continually optimize and elevate your web and app experiences.