External Data Sources
The YourCX platform allows not only the enrichment of survey results with additional data from external sources but also the full import of responses from external surveys. This makes it possible to analyze customer feedback and research results from various channels and systems in one place, providing a more comprehensive view.
What Are External Data Sources?
External data sources refer to any information originating outside of surveys conducted within YourCX. These may include:
Additional data linked to survey responses (e.g., order status, customer segment)
Entire surveys conducted on other platforms (e.g., client’s in-house tools or third-party survey platforms)
External review systems, such as Google Maps reviews
Using External Data in YourCX
1.Enhancing Survey Responses
You can attach additional contextual data to responses collected via YourCX, such as:
Product delivery address
Any travel-related data based on a reservation number
Any other business-relevant data that supports more effective analysis
2.Importing Survey Results from Other Sources
YourCX supports importing complete sets of responses from external surveys. The data can come from:
The client’s own research tools
Other survey platforms
CRM or call center systems
3. Importing Customer Feedback for AI Analysis
YourCX can also serve as a central hub for processing customer statements collected elsewhere. It allows for fast analysis of emotions and sentiment, as well as transcription of audio recordings for text-based insights.
4. Analyzing and Managing Google Maps Reviews
YourCX enables the collection and analysis of Google Maps reviews, both for your own stores and your competitors. These reviews can be analyzed and reported at any desired level of detail.
Imported responses are assigned to the appropriate research project within YourCX and can be segmented, analyzed, and reported together with all other data.
How to Provide External Data
Automatically – via API integration.
Manually – by importing CSV or Excel files directly into the YourCX panel.
When importing responses, the data must follow a specific format to ensure reporting consistency. However, the import tool is flexible and will immediately highlight any issues and suggest corrections if needed.
Benefits of Using External Data Sources
Centralized analysis of all customer feedback, regardless of its original source
Enrichment of survey insights with contextual data—without extending the length of the questionnaire
More effective segmentation, filtering, and reporting of results
Easier identification of process or service quality issues at different touchpoints
More complete CX data models and improved support for business decision-making
Example Use Case
A company conducts its own satisfaction survey after call center interactions using an internal tool. These results are regularly imported into YourCX and analyzed together with web and mobile app survey data. This enables comprehensive customer experience management across all contact channels.
