Business Events

Business events are any predefined user actions or system-level events that can be sent to YourCX to be associated with survey results. Events can originate from various sources such as e-commerce platforms, CRM systems, web or mobile applications, marketing automation tools, Google Tag Manager (GTM), or custom scripts.

An event can include:

• User actions – e.g., clicking the “Order Now” button, engaging with a CTA, or viewing a specific page element.

• System events – such as completed purchases, cart abandonment, or adding a product to a wishlist.

• Offline events – for example, detecting a customer’s visit to a physical store (via geolocation or QR code scan).

• Process completions – like finishing a support interaction, submitting a form, or ending a chat session.

Each event can be sent to YourCX with a defined name and parameters, such as:

• The type and source of the event,

• Transaction value or order ID,

• Completion status (e.g., success/failure),

• User, session, or device ID.

How to use events?

• Triggering surveys – for example, displaying a questionnaire after a process is completed or in response to a specific event.

• Delayed data analysis – understanding how satisfaction or issues influence return visits or delayed purchase decisions.

Thanks to a flexible event system, YourCX allows you to connect declarative survey data with hard behavioral and transactional data, offering a fuller view of the customer experience and its business impact.

In the event data panel, you can analyze events in both detailed survey results and cohort analyses, which immediately show how frequently customers return depending on the issues they encountered.